Sensing new opportunities, some of the largest commercial satellite operators have begun to modify their sales approach to actively appeal to government, especially military, customers.
The move comes at a time when military customers are facing huge increases in demand for communications bandwidth, often from forces in regions where there is no alternative to satellite capacity.
SES Global President Romain Bausch, whose 28 satellites include the U.S.-based Americom and Luxembourg-based Astra satellite fleets, said one of the main benefits of SES’s purchase of Americom in late 2001 is to adopt Americom’s history of government sales to the Astra business in Europe.
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Satellite Companies Still Confident in Asia Pacific Market Although the satellite market in Asia continues to be marked by over-capacity and uncertainty, several spacecraft for the region are due to be launched in the coming weeks. The owners of those satellites say they are confident the market will spring back to life in the next few years. --Sam Silverstein
MPEG-4 Showing Promise For Satellite TV Providers Although the satellite market in Asia continues to be marked by over-capacity and uncertainty, several spacecraft for the region are due to be launched in the coming weeks. The owners of those satellites say they are confident the market will spring back to life in the next few years. --Sam Silverstein
